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Sugar and Scribe

Sugar and Scribe Sugar and Scribe is an award-winning bakery and breakfast & brunch restaurant in La Jolla, San Diego. Owned by the Food Network Champion Chef Maeve Rochford, this bakery specializes in sweet and savory Irish cuisine that is sure to impress. The café features indoor sit-down dining, bakery counter, coffee bar, and a dog-friendly patio designed with sophistication in mind. Sugar and Scribe offers custom wedding cakes, dessert bars, and event catering services upon request. Their menu includes California classics like salmon and salads alongside Irish favorites such as benedicts and chicken salad. Additionally, they provide gluten-free options for their pies and cakes made from scratch. Look no further than Sugar and Scribe for delicious food in a relaxed atmosphere.
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Recent social media posts

Brunch lineup.Which are you choosing?📍 7660 Fay Ave, La JollaOpen Daily 7am–2:30pm
05/11/2026

Brunch lineup.
Which are you choosing?

📍 7660 Fay Ave, La Jolla
Open Daily 7am–2:30pm

05/08/2026

If the spread doesn’t look like this… don’t invite me 💅
This is your sign to do brunch right at Sugar and Scribe.

📍 7660 Fay Ave, La Jolla
Open Daily 7am–2:30pm

05/05/2026

For the queen who never clocks out 👑
This one’s for the early mornings, the endless giving, the quiet magic she makes look easy.

Take her to brunch she actually deserves.
Sweet things, slow sips, and a table full of love at Sugar and Scribe. 🩷

Tag your mom + book the table before she says “you didn’t have to”

📍 7660 Fay Ave, La Jolla
Open Daily 7am–2:30pm

Celebrating a grad?🧑‍🎓 There’s no better and more delicious way to say congratulations than with our custom cookies! 🍪 P...
05/02/2026

Celebrating a grad?🧑‍🎓 There’s no better and more delicious way to say congratulations than with our custom cookies! 🍪

Perfect for any grad, from any school!

Get your orders in, these orders are filling up!
📞 858-260-4665
💻 [email protected]

04/26/2026

The best combination of all time 🥐☕️

You.Join us and treat yourself in the heart of La Jolla.
04/18/2026

You.

Join us and treat yourself in the heart of La Jolla.

full-on brunch just got an upgrade ✨monday–thursday, your perfect lineup:☕ drink🍳 main🥐 pastryall for $35 — exactly how ...
04/16/2026

full-on brunch just got an upgrade ✨

monday–thursday, your perfect lineup:
☕ drink
🍳 main
🥐 pastry

all for $35 — exactly how mornings should be done.

add a mimosa (or two) and make it a moment 🥂

📍 sugar & scribe
come hungry, leave obsessed

04/15/2026

Our croissant tower, designed to impress, meant to be shared.
Layers of buttery, flaky croissants that feel almost too beautiful to touch…

Drop a 🥐 if you’re bringing this to brunch, or tag who you’re sharing it with.

📍 7660 Fay Ave, La Jolla
open daily 7am–2:30pm

03/18/2026

Graduation season is coming up and we can’t wait to celebrate your graduates here at Sugar and Scribe. Let us be part of these special milestones. Call or email us for any graduation inquiry.

Don't forget the most important meal of the day....BREAKFAST. Support local and Support your mental health with an amazi...
02/20/2026

Don't forget the most important meal of the day....BREAKFAST. Support local and Support your mental health with an amazing start to the day.

Order online from Sugar and Scribe Bakery - Fine Foods, including Pancakes Waffles Toast, Eggs & Toast, Benedicts. Get the best prices and service by ordering direct!

Who will you have your table this year? I know we will be having our Sugar and Scribe Pies. Don’t forget to order your p...
11/23/2025

Who will you have your table this year? I know we will be having our Sugar and Scribe Pies. Don’t forget to order your pies.

Our last day for ordering is tomorrow Monday Nov 24, 2025 at 12pm.

Click the link in our story or call/text 858-260-4665 to place your order.

11/12/2025

Don’t forget to order those pies!!! Bring one of our amazing pies to your gatherings this year. Order through our website or contact us at 858-260-4665.

It’s here. It’s official. It’s sweet. 🍓SUGAR AND SCRIBE SWEET REWARDS has arrived! 💵 1 point for every dollar you spend ...
09/08/2025

It’s here. It’s official. It’s sweet. 🍓
SUGAR AND SCRIBE SWEET REWARDS has arrived!

💵 1 point for every dollar you spend
🎉 200 points = $10 dollars off
🎂 $10 birthday reward (during your birthday month)
✨ Wednesdays = double points!

Let the brunching begin!

- Sign up instantly with the link in our story/bio or scan the QR code above
- QR codes will be placed around the restaurant for your convenience
- Join today and earn 50 points!



Restrictions apply:
- custom orders excluded

ONE. MORE. DAY 🥞There’s magic in the morning, and tomorrow it gets even better. Come hungry, leave with perks. Trust us,...
09/07/2025

ONE. MORE. DAY 🥞
There’s magic in the morning, and tomorrow it gets even better.
Come hungry, leave with perks. Trust us, you don’t want to miss this!

Something special is almost here…And we wrote you a little love note to say: you’ll want to be here for it. 💌
09/06/2025

Something special is almost here…
And we wrote you a little love note to say: you’ll want to be here for it. 💌

If your phone buzzed with a sweet surprise, would you say yes? 📲🍪 Something new is on the horizon and it’s all about you...
09/05/2025

If your phone buzzed with a sweet surprise, would you say yes? 📲🍪 Something new is on the horizon and it’s all about you.

Soon. Very soon.

You already come for the croissants…now imagine getting rewarded for it 🥐A little flaky, a little buttery, and a whole l...
09/04/2025

You already come for the croissants…now imagine getting rewarded for it 🥐
A little flaky, a little buttery, and a whole lot of perks are on the way.

Loyalty is calling…📞 Will you pick up? Something sweet is dialing in soon and trust us, you’re going to want to answer. ...
09/03/2025

Loyalty is calling…📞 Will you pick up?
Something sweet is dialing in soon and trust us, you’re going to want to answer.

Unfortunately we will be closed for today to replace our water heater that decided to fail this morning. We will reopen ...
05/12/2025

Unfortunately we will be closed for today to replace our water heater that decided to fail this morning. We will reopen tomorrow at 7am.

05/12/2025

Address

7660 Fay Avenue Ste I
La Jolla, CA
92037

If you're traveling by public transportation, take the bus or train to the La Jolla Village Transit Center. From there, walk west toward Fay Avenue until you reach your destination.

If you're driving, take I-5 to exit 26B for La Jolla Village Drive/Scripps Parkway and head west. Turn right onto Fay Avenue and look for parking options nearby.

Opening Hours

Monday 7am - 2:30pm
Tuesday 7am - 2:30pm
Wednesday 7am - 2:30pm
Thursday 7am - 2:30pm
Friday 7am - 2:30pm
Saturday 7am - 2:30pm
Sunday 7am - 2:30pm

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What people say

Sugar and Scribe is a must-visit bakery and restaurant in San Diego, CA. Owned by Food Network Champion Chef Maeve Rochford, this award-winning establishment is dedicated to bringing the baking traditions of Ireland to Southern California. The bakery specializes in sweet and savory Irish cuisine with a little attitude, and everything is made from scratch using only the finest quality ingredients.

The design of Sugar and Scribe is sophisticated yet relaxed, making it a quintessential La Jolla hangout. The space includes sit-down dining, a bakery counter, coffee bar, and dog-friendly patio. Whether you're looking for breakfast or lunch, Sugar and Scribe has something for everyone on their menu. From California favorites like salmon and salads to classics like benedicts and chicken salad, there's no shortage of delicious options.

One of the standout features of Sugar and Scribe is their gluten-free cakes and pies that can be special ordered. They also offer custom wedding cakes, dessert bars, and event catering services upon request.

The baristas at Sugar and Scribe are some of the finest in La Jolla, working their magic with San Diego's own Dark Horse Coffee Roasters. They open at 7:00 am every day so you can start your morning off right with a delicious cup of coffee or tea.

Overall, Sugar and Scribe is an exceptional bakery and restaurant that truly captures the essence of Irish baking traditions while also incorporating California favorites into their menu. With friendly staff, high-quality ingredients, and a welcoming atmosphere, it's no wonder why this establishment has won numerous awards over the years.

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