Recent social media posts
09/24/2026
Appreciation Post! 🌸
Today marks One Year of Learn With Bri on Thursdays at Ascend. We are so grateful for the community building work Bri has done here. Connecting kids in friendships as well as local Moms. It is exactly what we hoped to build here in Vista when we opened.
Here is to many more years together and we hope to see your family join us on Thursdays at 10 am for movement, crafts and a sprinkle of important life lessons.
09/24/2026
What are you pairing with our NEW Pumpkin Loaf? 🎃🍞☕️ A latte? Cold brew? Your favorite fall drink?
Comment below and share your favorite pairing! We want to know what you’re sipping with every pumpkin-y bite. 🍂🤎
09/23/2026
They say money can’t buy happiness…but it can buy craft coffee, and that’s pretty close. ☕️🤎
Freshly roasted. Carefully crafted. Worth every sip.
09/22/2026
Ascend Coffee Roasters is proud to sponsor the Unstable Caffeinated Unicorns, an awesome girls soccer team in Carlsbad! 💪💛
Fueled by teamwork, big goals, and maybe a little caffeine on the sidelines. 😉☕️
We’re cheering you on all season long, Unicorns! 🦄⚽️
09/18/2026
Your coffee just got a new favorite travel buddy. ☕️🤎
Our NEW Ascend Coffee To-Go Mugs are officially here!
Grab yours in-store and we’ll fill it up with a FREE drip coffee to get you started. 🙌
A fresh mug + fresh coffee? That’s a pretty good reason to stop by Ascend. ☕️✨
Available while supplies last!
09/17/2026
All day, everyday? Same. Bring on allll the coffee! ☕️
09/16/2026
We love the smell of fresh craft coffee and campfires in the morning. 🔥☕️
Whether you’re camping in the woods, waking up by the lake, or spending the weekend under the stars, bring Ascend along for the adventure. 🌲🏕️
Good coffee belongs in the great outdoors.
09/15/2026
It’s not just coffee—it’s the Ascend Vista experience. ☕✨
Come for the coffee, stay for the drinks, eats, good vibes, and the people who make this place feel like a community.
A little coffee shop, a little hangout spot, a little branded immersive experience… if you will. 😂
Whatever brings you in, we’re glad you’re here. 💛
09/14/2026
No better way to have an Apple Cider Scone than straight outta the oven! Homemade daily with love by your favorite Ascend Team! 💛
09/10/2026
Beat the heat with our Superfood Smoothies! ☀️🥤
Start your day with a smoothie like Erin, or grab your favorite for the perfect cool and refreshing afternoon pick-me-up! Packed with feel-good ingredients and plenty of flavor, there’s never a wrong time for a smoothie. 💚
09/09/2026
It may still feel like summer outside, but fall has officially arrived at Ascend. 🍂🧊
Cool down with our NEW Fall Collection, featuring all the cozy seasonal flavors you love—served over ice. ☕️🌿
🍁 Candied Sage Latte
🍁 Spiced Cold Brew with Maple Cold Foam
🍁 Housemade Pumpkin Spice
🍁 Candied Sage Matcha
09/08/2026
Some recipes are too special not to share. 🤎🍂
Our Pumpkin Loaf is made from Erin’s grandmother’s recipe—a family favorite passed down and now baked for you at Ascend. Warm, perfectly spiced, and filled with all the cozy flavors of fall, it’s a little taste of home with every bite.
Pair it with your favorite Ascend coffee or fall latte for the perfect autumn treat. ☕️🎃
09/06/2026
See you on Monday! Happy Labor Day weekend! 🇺🇸
09/04/2026
Before ➡️ After ☕️
From green coffee beans to perfectly roasted and ready to brew.
Every batch is carefully roasted in-house, bringing out the unique flavors, aromas, and character of each bean.
There’s something pretty special about seeing the process from start to finish—and even better knowing your morning cup was roasted right here. 🤎
09/04/2026
Our NEW Spiced Cold Brew with Maple 🍁 Cold Foam, of course!
09/02/2026
Fall just found its new favorite latte. 🍂☕️
Meet the Candied Sage Latte — the perfect touch of sweetness, cozy fall flavors, and rich espresso all in one cup. 🌿
Exactly what we’re craving as the seasons change.
Come sip fall with us at Ascend. 🤎
09/01/2026
Fall is brewing at Ascend. 🍂☕️
Our new seasonal drinks have arrived, and this year we’re bringing a little sage into the mix. 🌿 Warm, earthy, cozy flavors made for slower mornings, crisp afternoons, and that first hint of fall in the air.
Come sip your way into the season and find your new fall favorite. 🤎
08/31/2026
No matter what, coffee is here for you. 💪
08/30/2026
Sundays are best started with one of our customer favorites - The Caramel Brûlée!
Friendly reminder our Ascend La Costa location is open 7 days a week!
08/27/2026
Get ’em before they’re gone! ☀️☕ Just a few more days to sip on our Horchata Latte and the rest of our summer seasonal drink lineup.
Enjoy your favorites one more time before we make way for fall! 🍂✨
08/24/2026
Just another day as an Ascend coffee bean 🫘 ☕️
08/21/2026
Rise and shine! It’s time to take on the day!
08/20/2026
Employee of the year right there. 😉☕️
08/18/2026
Music to our ears. 🎶 Have you ordered your freshly roasted craft coffee this week? ☕️☕️☕️
Address
802 S Santa Fe Avenue
Vista, CA
92084
To reach the coffee shop located on W San Marcos Boulevard in San Marcos, you can take the Sprinter light rail and get off at the Civic Center Station which is just a few blocks away from the coffee shop. Alternatively, you could drive to the location and park your vehicle at one of the nearby parking spots along the street or in one of the designated parking lots close by.
Opening Hours
| Monday |
7am - 2pm |
| Tuesday |
7am - 2pm |
| Wednesday |
7am - 2pm |
| Thursday |
7am - 2pm |
| Friday |
7am - 2pm |
| Saturday |
7am - 2pm |
Alerts
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What people say
Ascend Roasters is a coffee shop that takes pride in delivering exceptional roasts to your door. Their mission is to provide the best quality coffee with unique flavors and aromas. The nutty flavor of candied pecan and dark chocolate finish is one of their most popular blends, perfect for chilly mornings or after-dinner conversations. Their Loloru roast profile, made from single-origin New Guinea beans, has notes of brown sugar, chocolate, and prune with a smooth cocoa finish. Ascend Roasters offers five different single-origin varieties and an espresso blend that can be ordered online or in-store. The owner and roaster, Erin, has over 15 years of experience in the coffee industry and is passionate about making people's days brighter with her craft coffee. If you're looking for high-quality coffee with unique flavors and aromas, Ascend Roasters is definitely worth checking out!
