01/09/2024
January 9, 2024
Dear Valued Atypical Waffle Customers & Our Local Vendors,
We hope this message finds you well and surrounded by the warmth of the holiday season.
Since our inception in 2012, your patronage has been the driving force behind Atypical Waffle's success. Over the years, you've become customers and cherished members of our extended family. Today, we are reaching out with mixed emotions to share an important update about the future of Atypical Waffle.
In 2017, we boldly relocated to Tahoe, leaving our beloved establishment behind us. The subsequent years have been filled with incredible memories, delicious waffles, and the joy of serving this wonderful community. Our business has weathered various personal and global storms with the support of patrons like you.
As some of you may already know, in 2019, Amy and Joe embarked on becoming foster parents. This decision profoundly impacted our lives, and we have adopted one child out of foster care (now 13) and another, hopefully this year (age 11). Alongside the challenges of parenthood, the world faced an unexpected turn in 2020 with the onset of the COVID-19 pandemic. The subsequent three years have been marked by financial strains and operational challenges, further complicated by necessary adjustments in response to the evolving landscape.
We are at a crossroads despite your continued loyalty and our team's remarkable efforts. In recent months, we've engaged in discussions with fellow community restaurant owners who share our passion for Atypical Waffle. These conversations have led to the decision to pass the torch to a new owner who envisions revitalizing Atypical Waffle with fresh energy, new ideas, and a commitment to excellence.
With a heavy heart, we are announcing the closure of Atypical Waffle's operations on January 22, with our last day open to the public on Sunday, January 21. We understand the impact this decision may have on your connection with Atypical, and we want to express our sincere gratitude for your unwavering support throughout the years.
While this marks the end of one chapter, it also signals the beginning of an exciting new era for Atypical Waffle. The new owner is dedicated to investing time, effort, and resources into renovations, ensuring a fresh start for our beloved establishment. We have high hopes that the revitalized Atypical Waffle will continue to be a cherished part of this community. While we have discussed maintaining our wholesale operations, we have decided that it wouldn’t be consistent enough and therefore unfair to our local partners, Coffee and Tea Collective, Rad Habits, Coffee Corner, and Mixed Grounds. For the kitchen to be fully renovated; all operations must cease to reinvent the space and apply and wait on city permitting. Renovations will most likely take at least 90 days before re-opening is possible.
We want to express our deepest thanks for being an integral part of the Atypical Waffle family. Your smiles, kind words, and shared moments have made this journey memorable. We encourage you to join us in celebrating the memories and looking forward to the future.
Our last day open to the public is Sunday, January 21st, and we invite you to stop by and share a waffle with us. Our local partners will receive waffles through February 1st so you will have another week or so to visit those establishments as well. We are immensely grateful for the relationships we've built with each of you and look forward to the continued success of Atypical Waffle in the hands of its new custodians.
Thank you for being a part of our story.
With gratitude,
Joseph & Amy Kraft
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