The Counter

The Counter The Counter is a modern burger restaurant located on Friars Road in San Diego, California. Known for its customizable gourmet burgers, the establishment offers a wide range of options including vegetarian, vegan, and gluten-free choices. In addition to their signature burgers, diners can enjoy an array of delectable starters, creamy shakes, and a selection of beer and wine.

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Recent social media posts

This Veterans Day, we’re saying thank you with a burger. ​​Active-duty, inactive and retired military personnel receive ...
11/10/2026

This Veterans Day, we’re saying thank you with a burger. ​
​
Active-duty, inactive and retired military personnel receive a FREE Old School Cheeseburger tomorrow, November 11.​

Use code: VETERAN26

Meatloaf Burger. Fried Green Beans with French onion dipping sauce. Root B**r Float. Subtle? Not really. Comforting? Ext...
11/04/2026

Meatloaf Burger. Fried Green Beans with French onion dipping sauce. Root B**r Float. Subtle? Not really. Comforting? Extremely.

Being thoughtful finally pays. Get a $15 bonus card for every $50 in gift cards purchased.​​Need an easy gift? The link ...
11/01/2026

Being thoughtful finally pays. Get a $15 bonus card for every $50 in gift cards purchased.​
​
Need an easy gift? The link is in our gift cards highlight.

10/30/2026

Yes, yes you do. Now send this to them right now!

Final call for fall drinks before they ghost you!
10/29/2026

Final call for fall drinks before they ghost you!

We support self-expression, even when it looks like this.
10/28/2026

We support self-expression, even when it looks like this.

Comfort food, upgraded. Meet the new Comfort Classics Menu!
10/27/2026

Comfort food, upgraded. Meet the new Comfort Classics Menu!

Suddenly everyone’s very interested in the fries they didn’t order. ​​You know who you are... and if you don't, you shou...
10/23/2026

Suddenly everyone’s very interested in the fries they didn’t order. ​
​
You know who you are... and if you don't, you should send this to the one who is pretending this isn't totally them.

The tots said “close enough” and joined the group photo.
10/21/2026

The tots said “close enough” and joined the group photo.

Taking our supplements very seriously. Just remember wellness looks different for everyone.
10/17/2026

Taking our supplements very seriously. Just remember wellness looks different for everyone.

Address

7007 Friars Road 359 A
San Diego, CA
92108

To reach your destination at Friars Road in San Diego, you have a couple of options for transportation:

**Public Transport:**
1. **Bus:** You can take the MTS bus service. Look for routes that stop near Friars Road, such as Route 7 or Route 10. Check the MTS website or app for the latest schedules and stops.
2. **Trolley:** If you're near a trolley station, take the Green Line towards Santee and transfer to a bus that services Friars Road.

**Driving/Parking:**
1. **By Car:** From downtown San Diego, head north on I-5, then merge onto I-8 East. Take exit 3 for Mission Valley Blvd/Friars Rd and continue on Friars Rd.
2. **Parking:** There is usually ample parking available in nearby lots or street parking options. Be sure to check for any parking restrictions or fees.

Make sure to plan your trip ahead of time to account for traffic or transit schedules!

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 11am - 8pm

Telephone

+16198808199

Alerts

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What people say

At The Counter on Friars Road, burger lovers can indulge in a delightful experience that goes beyond the ordinary. This contemporary burger restaurant is renowned for its customizable gourmet burgers, allowing guests to craft their perfect meal tailored to their taste preferences. Whether you’re craving a classic beef burger or exploring vegetarian, vegan, and gluten-free options, The Counter has something for everyone.

The menu also features an array of craveable starters that are perfect for sharing or enjoying solo. Pair your meal with one of their creamy shakes—each sip is a treat! For those looking to unwind, The Counter offers a selection of beer and wine to complement your dining experience.

With its inviting atmosphere and commitment to quality ingredients, The Counter is the ideal spot for casual dining with friends or family. Whether you're stopping by for lunch or dinner, you're sure to leave satisfied and eager to return!

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