The Counter

The Counter The Counter is a modern burger restaurant located on Friars Road in San Diego, California. Known for its customizable gourmet burgers, the establishment offers a wide range of options including vegetarian, vegan, and gluten-free choices. In addition to their signature burgers, diners can enjoy an array of delectable starters, creamy shakes, and a selection of beer and wine.

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Recent social media posts

Went to a burger place. Ordered chicken. No further questions at this time.​​Save this order for when the burger mood un...
09/23/2026

Went to a burger place. Ordered chicken. No further questions at this time.​
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Save this order for when the burger mood unexpectedly passes.

09/22/2026

Pumpkin spice finally got interesting! 🎃 ​
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The Pumpkin-Rita brings together Hornitos Plata Tequila, triple sec, lime juice and pumpkin spice syrup, finished with a lime wheel. Fall looks better this way.

We’re just saying… ranch has been there for us in ways some people never have.
09/19/2026

We’re just saying… ranch has been there for us in ways some people never have.

National Cheeseburger Day understood the assignment. Get $5 off an Old School Cheeseburger today.
09/18/2026

National Cheeseburger Day understood the assignment. Get $5 off an Old School Cheeseburger today.

Tomorrow’s a very good day to be a cheeseburger person. National Cheeseburger Day = $5 off an Old School Cheeseburger.
09/17/2026

Tomorrow’s a very good day to be a cheeseburger person. National Cheeseburger Day = $5 off an Old School Cheeseburger.

Breakfast has never respected normal business hours and neither should you.​​Save this for the next time pancakes sound ...
09/16/2026

Breakfast has never respected normal business hours and neither should you.​
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Save this for the next time pancakes sound wrong but a Breakfast Burger sounds very right.

09/14/2026

Thousands of years of human evolution and honestly? Worth it.​
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Try the Hatch Green Chile Burger & our Hatch Mac and Cheese before they're gone on 9/27!

It’s National Milkshake Day! Stop in and celebrate with a sweet treat. 🥤✨​Receive one (1) FREE Milkshake with a minimum ...
09/12/2026

It’s National Milkshake Day! Stop in and celebrate with a sweet treat. 🥤✨
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Receive one (1) FREE Milkshake with a minimum purchase of $15.

Tots are always a good first stop. Which one are you going with first?
09/10/2026

Tots are always a good first stop. Which one are you going with first?

National Milkshake Day has a pretty solid sequel. Buy a milkshake on 9/12 and get an offer for a FREE milkshake on a fut...
09/08/2026

National Milkshake Day has a pretty solid sequel. Buy a milkshake on 9/12 and get an offer for a FREE milkshake on a future visit*.​
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*Receive one (1) FREE Milkshake with a minimum purchase of $15.

Burger or Jenga tower? Be honest: should burgers be wider instead of taller?
09/06/2026

Burger or Jenga tower? Be honest: should burgers be wider instead of taller?

Some of us developed a perfect order at age 8 and saw no reason to keep searching.​​Save this one for the next time you’...
09/04/2026

Some of us developed a perfect order at age 8 and saw no reason to keep searching.​
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Save this one for the next time you’re craving the classics.

09/02/2026

Very serious restaurant technology. Definitely not giving “screen time at the dinner table."

A bunch of starters with friends? We support that fully and look there's even a vegetable in there at the top (Sweet Sri...
08/31/2026

A bunch of starters with friends? We support that fully and look there's even a vegetable in there at the top (Sweet Sriracha Brussels Sprouts)!

Address

7007 Friars Road 359 A
San Diego, CA
92108

To reach your destination at Friars Road in San Diego, you have a couple of options for transportation:

**Public Transport:**
1. **Bus:** You can take the MTS bus service. Look for routes that stop near Friars Road, such as Route 7 or Route 10. Check the MTS website or app for the latest schedules and stops.
2. **Trolley:** If you're near a trolley station, take the Green Line towards Santee and transfer to a bus that services Friars Road.

**Driving/Parking:**
1. **By Car:** From downtown San Diego, head north on I-5, then merge onto I-8 East. Take exit 3 for Mission Valley Blvd/Friars Rd and continue on Friars Rd.
2. **Parking:** There is usually ample parking available in nearby lots or street parking options. Be sure to check for any parking restrictions or fees.

Make sure to plan your trip ahead of time to account for traffic or transit schedules!

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 11am - 8pm

Telephone

+16198808199

Alerts

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What people say

At The Counter on Friars Road, burger lovers can indulge in a delightful experience that goes beyond the ordinary. This contemporary burger restaurant is renowned for its customizable gourmet burgers, allowing guests to craft their perfect meal tailored to their taste preferences. Whether you’re craving a classic beef burger or exploring vegetarian, vegan, and gluten-free options, The Counter has something for everyone.

The menu also features an array of craveable starters that are perfect for sharing or enjoying solo. Pair your meal with one of their creamy shakes—each sip is a treat! For those looking to unwind, The Counter offers a selection of beer and wine to complement your dining experience.

With its inviting atmosphere and commitment to quality ingredients, The Counter is the ideal spot for casual dining with friends or family. Whether you're stopping by for lunch or dinner, you're sure to leave satisfied and eager to return!