The Counter

The Counter The Counter is a modern burger restaurant located on Friars Road in San Diego, California. Known for its customizable gourmet burgers, the establishment offers a wide range of options including vegetarian, vegan, and gluten-free choices. In addition to their signature burgers, diners can enjoy an array of delectable starters, creamy shakes, and a selection of beer and wine.

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Recent social media posts

06/24/2026

A burger with absolutely no interest in playing it safe. Are you in or out?

Some menu items show up and immediately start acting important. We're not mad about it.​The Piña Colada Shake is back an...
06/23/2026

Some menu items show up and immediately start acting important. We're not mad about it.​

The Piña Colada Shake is back and summer ready!

06/21/2026

This Father’s Day, skip the rando gift. Bring him in for the good stuff!

Vanilla gets underestimated. This is your reminder not to do that, especially on National Vanilla Milkshake Day!
06/20/2026

Vanilla gets underestimated. This is your reminder not to do that, especially on National Vanilla Milkshake Day!

Your order inspo has arrived!
06/18/2026

Your order inspo has arrived!

No blurry selfies. No random screenshots. Just a solid use of storage.
06/16/2026

No blurry selfies. No random screenshots. Just a solid use of storage.

Don't argue with the universe on this one and tell us what you're getting.
06/14/2026

Don't argue with the universe on this one and tell us what you're getting.

The new stuff is here, and yes, the shake is back like it owns the place.
06/13/2026

The new stuff is here, and yes, the shake is back like it owns the place.

06/12/2026

That’ll happen when Fried Ranch Bites and Strawberry Jalapeño Dipping Sauce enter your life.

06/10/2026

There are at least three wrong answers here depending on where you’re from. What do you call it?

Address

7007 Friars Road 359 A
San Diego, CA
92108

To reach your destination at Friars Road in San Diego, you have a couple of options for transportation:

**Public Transport:**
1. **Bus:** You can take the MTS bus service. Look for routes that stop near Friars Road, such as Route 7 or Route 10. Check the MTS website or app for the latest schedules and stops.
2. **Trolley:** If you're near a trolley station, take the Green Line towards Santee and transfer to a bus that services Friars Road.

**Driving/Parking:**
1. **By Car:** From downtown San Diego, head north on I-5, then merge onto I-8 East. Take exit 3 for Mission Valley Blvd/Friars Rd and continue on Friars Rd.
2. **Parking:** There is usually ample parking available in nearby lots or street parking options. Be sure to check for any parking restrictions or fees.

Make sure to plan your trip ahead of time to account for traffic or transit schedules!

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 11am - 8pm

Telephone

+16198808199

Alerts

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What people say

At The Counter on Friars Road, burger lovers can indulge in a delightful experience that goes beyond the ordinary. This contemporary burger restaurant is renowned for its customizable gourmet burgers, allowing guests to craft their perfect meal tailored to their taste preferences. Whether you’re craving a classic beef burger or exploring vegetarian, vegan, and gluten-free options, The Counter has something for everyone.

The menu also features an array of craveable starters that are perfect for sharing or enjoying solo. Pair your meal with one of their creamy shakes—each sip is a treat! For those looking to unwind, The Counter offers a selection of beer and wine to complement your dining experience.

With its inviting atmosphere and commitment to quality ingredients, The Counter is the ideal spot for casual dining with friends or family. Whether you're stopping by for lunch or dinner, you're sure to leave satisfied and eager to return!

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