06/04/2026
This is what happens when a burger has jalapeño popper energy.
The Counter
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The Counter is a modern burger restaurant located on Friars Road in San Diego, California. Known for its customizable gourmet burgers, the establishment offers a wide range of options including vegetarian, vegan, and gluten-free choices. In addition to their signature burgers, diners can enjoy an array of delectable starters, creamy shakes, and a selection of beer and wine.
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Address
7007 Friars Road 359 A
San Diego, CA
92108
To reach your destination at Friars Road in San Diego, you have a couple of options for transportation:
**Public Transport:**
1. **Bus:** You can take the MTS bus service. Look for routes that stop near Friars Road, such as Route 7 or Route 10. Check the MTS website or app for the latest schedules and stops.
2. **Trolley:** If you're near a trolley station, take the Green Line towards Santee and transfer to a bus that services Friars Road.
**Driving/Parking:**
1. **By Car:** From downtown San Diego, head north on I-5, then merge onto I-8 East. Take exit 3 for Mission Valley Blvd/Friars Rd and continue on Friars Rd.
2. **Parking:** There is usually ample parking available in nearby lots or street parking options. Be sure to check for any parking restrictions or fees.
Make sure to plan your trip ahead of time to account for traffic or transit schedules!
Opening Hours
| Monday | 11am - 9pm |
| Tuesday | 11am - 9pm |
| Wednesday | 11am - 9pm |
| Thursday | 11am - 9pm |
| Friday | 11am - 9pm |
| Saturday | 11am - 9pm |
| Sunday | 11am - 8pm |
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What people say
At The Counter on Friars Road, burger lovers can indulge in a delightful experience that goes beyond the ordinary. This contemporary burger restaurant is renowned for its customizable gourmet burgers, allowing guests to craft their perfect meal tailored to their taste preferences. Whether you’re craving a classic beef burger or exploring vegetarian, vegan, and gluten-free options, The Counter has something for everyone.
The menu also features an array of craveable starters that are perfect for sharing or enjoying solo. Pair your meal with one of their creamy shakes—each sip is a treat! For those looking to unwind, The Counter offers a selection of beer and wine to complement your dining experience.
With its inviting atmosphere and commitment to quality ingredients, The Counter is the ideal spot for casual dining with friends or family. Whether you're stopping by for lunch or dinner, you're sure to leave satisfied and eager to return!