American Wave Machines

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American Wave Machines

American Wave Machines is a local business that specializes in artificial wave technology, offering design, development, and engineering solutions for various establishments such as surfparks, waterparks, hotels/resorts, bar/restaurants, and retail. They have patented their unique style of sequenced peeling waves known as PerfectSwell®, which includes designs like A-Frame™, Point Break™, Split Peak™, and more. With locations worldwide, including their newest and largest surf pool at Boa Vista Village in São Paulo Brazil, American Wave Machines continues to provide exciting opportunities for people to participate in surfing.

Recent social media posts

11/12/2026

Day 1 Stab High recap 🤯
🎥 Bruno Zanin

11/02/2026

Some downtown types hit the treadmill before work. Fred Elias prefers the quiet of the day’s first barrel. Not many luckier than the São Paulo Surf Club dawn patrol crew.

10/30/2026

Stab High China is coming November 13–14, marking the first-ever competition held on PerfectSwell® Surf Technology’s biggest ramp: the McFly.

We’ve already seen airs of unprecedented height during free surfs. Now, what happens when the world’s best aerial surfers compete to see who can fly the highest?

You won’t want to miss it.

10/27/2026

In just a few short weeks, Hainan will host the greatest show in surf on the biggest section in the game. Ryji Masuda and the rest of the field will square off at Stab High China, Nov. 13-14. Looking forward to seeing more of this 👆🏼

10/15/2026

“For decades the best lifestyle amenities have been shaped by geography. Golf demanded land. Skiing required mountains, snow, and seasonality. Surf was even less accessible, dependent on coastline and a lucky swell. PerfectSwell® changes that reliance by making world-class surf possible anywhere. For a small group of forward-thinking developers, that creates something rare: an amenity capable of defining a property, building community, and giving people a reason to come and return. But simply adding surf is not enough. The value comes from providing the kind of waves surfers travel the world to find.” - Robb Report

Hit link in bio for full feature 🎥 Bruno Zanin

10/01/2026

American Wave Machines Files Patent Infringement Lawsuit Against WhiteWater

American Wave Machines, Inc. (AWM), the surf technology company behind PerfectSwell® Surf Venues worldwide, announced the filing of a patent infringement lawsuit against WhiteWater West Industries, Ltd. (WhiteWater). The lawsuit concerns WhiteWater’s Endless Surf wave system, currently being installed at a surf park under construction in Fellsmere, Florida, and was filed in the United States District Court for the Southern District of Florida.

AWM’s President, Bruce McFarland, states “Surf venues thrive on originality, authenticity, and significant engineering investment. While we welcome the continued growth of the category, that growth must respect the intellectual property rights of those who pioneered this space. These legal actions are necessary to protect our patented technology, the investments behind it, and a fair and lawful marketplace for original inventors.”

To understand what AWM is working to protect, it helps to understand how its technology came to be. In this episode of Views from the Bus, founder Bruce McFarland joins host Bob Rief from San Diego Sport Innovators to discuss the company’s beginnings and the development of PerfectSwell®.

https://creators.spotify.com/pod/profile/views-from-the-bus/episodes/Bruce-McFarland--American-Wave-Machine-e2j1o09

09/28/2026

Japanese standout is looking right at home on this year’s section of choice.

09/19/2026

Congrats to Miguel Pupo taking down the World Surf League Trestles Pro!

Looks like the detour to surf the “lowers left” wave setting at Boa Vista Village between events last month is paying off. Keep it up Miggy!

🎥 Bruno Zanin

09/04/2026

Air camp works.
Behind the scenes with Matt Wilkinson and johnny_knapp working on massive backside rotations at Wilko’s recent grom surf retreat at Riyue Bay Surf Resort.
🎥 Surf China Co.

09/01/2026

A new platform. A proven technology. A major step forward for destination surf. American Wave Machines and China Tourism Group have launched Eastern Swell Dynamics, the officially licensed PerfectSwell® platform for China, Hong Kong and Macau. The joint venture brings together AWM’s surf technology with CTG’s regional capability in tourism, destination development and market ex*****on. Riyue Bay Surf Resort has already shown what is possible when high performance PerfectSwell® surf becomes part of a larger destination experience. Eastern Swell Dynamics is built to support what comes next. Engineering the next era of surf.

Address

224 S Cedros Avenue
Solana Beach, CA
92075

To get to S Cedros Avenue in Solana Beach, there are a few options for both public transport and driving/parking:

Public Transport:
1. From downtown San Diego, take the Coaster train northbound towards Oceanside.
2. Get off at the Solana Beach station.
3. Walk east on Lomas Santa Fe Drive until you reach S Cedros Avenue.

Driving/Parking:
1. If you're coming from downtown San Diego, take I-5 North.
2. Take exit 37 for Lomas Santa Fe Drive.
3. Turn right onto Lomas Santa Fe Drive.
4. Continue straight until you reach S Cedros Avenue.

Parking options:
- There is street parking available along S Cedros Avenue and the surrounding streets. However, it can be limited during peak hours, so arrive early if possible.
- There are also paid parking lots nearby, such as the Solana Beach Train Station Parking Lot located at 105 N Cedros Ave.

Please note that these directions are provided without mentioning American Wave Machines specifically but will guide you to the general area of S Cedros Avenue in Solana Beach.

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.americanwavemachines.com/

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What people say

American Wave Machines, located on S Cedros Avenue in Solana Beach, is a local business that has revolutionized the world of artificial wave technology. With their expertise in design, development, and engineering solutions, they have created incredible surf parks, water parks, hotels/resorts, bar/restaurants, and retail spaces.

One of the highlights of American Wave Machines is their PerfectSwell waves, which have attracted celebrities from all over the world. It's always exciting to see who might drop by for a surf session! The company's patented sequencing technology ensures that their waves are perfectly timed and peel in a way that mimics natural surfing conditions. This innovation has been recognized through successful patent reviews.

American Wave Machines has also expanded its reach internationally. They recently celebrated the grand opening of their largest PerfectSwell surf pool at Boa Vista Village in São Paulo, Brazil. This project showcases their commitment to bringing the joy of surfing to people around the world.

With a rich history spanning 23 years, American Wave Machines continues to provide opportunities for people to participate, learn, compete, and work in surfing. Their dedication to the sport is evident in their milestone celebration of reaching 100K followers on social media.

If you're looking for an unforgettable surfing experience or want to explore the possibilities of artificial wave technology, American Wave Machines is the place to go. Their commitment to innovation and creating authentic surfing experiences sets them apart as a leader in the industry.