Einstein Bros. Bagels

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Friars Road
Einstein Bros. Bagels

Einstein Bros. Bagels is a cozy and casual bagel shop located on Friars Road that offers guests freshly baked bagels and a variety of delicious toppings to add to their shmear. In addition to their signature bagels, they serve breakfast sandwiches with fresh-cracked eggs, as well as hot and cold beverages, including coffee that's brewed fresh daily. The restaurant has been serving its loyal customers since 1997 and remains the go-to spot for a quick bite or grabbing breakfast on the go.

Recent social media posts

09/24/2026

Jokes on us for trying to stump the chef on her own menu...

09/22/2026

Bagel-making music to our ears.

Grab it now, because pumpkin season doesn't do encores.

09/20/2026

Looks like a well-rounded diet to us. 🥯

09/18/2026

It's called an Everything Bagel for a reason.

09/16/2026

Choosing a favorite Signature Egg Sandwich is like choosing a favorite child...

Everyone has one, but the answer will always be "I love them all equally"

09/14/2026

Kiss and Marry are just small talk. Cinnamon Sugar Pull-Apart Bagel & Shmear is where we sign the lease together 🏡

09/12/2026

"Pull-Apart Bagel & Shmear" is a funny name for something you won't be able to pull yourself away from 🤔

09/10/2026

Most +4s start a fight. These ones start your morning. 🥯

09/09/2026

You could pick with your eyes closed and still come out a winner 🏆

09/07/2026

And if bagels can’t fix it, we’re officially out of ideas.

09/05/2026

Screaming, crying, covered in Pumpkin Shmear 🎃

09/03/2026

May the odds (and the breakfast sandwich) be stacked in your favor.

09/02/2026

Autocorrect knows it's pumpkin season 🎃

08/31/2026

Securing the $3 Pumpkin Crunch Pull-Apart by any means necessary 💼

08/30/2026

You gonna pick up, or what? ☎️

Don’t put the $3 Pumpkin Crunch Pull-Apart Bagel or the Cinnamon Sugar Pull-Apart Bagel on hold.

08/29/2026

For everyone who thinks coffee should be dessert with a straw: Meet the Crème Brulee Iced Coffee.

Plus it up with cold foam and it's all yours for only $2.99 at participating locations.

08/28/2026

Allow us to formally welcome the Fall menu to the chat. 🎃

Get these tomorrow (and let us know which one you're trying first).

08/27/2026

Deep dips only when it comes to our NEW $3 Pull-Apart Bagel & Shmear. 🫡

Grab 'em for a limited time in Pumpkin Crunch with Pumpkin Shmear and Cinnamon Sugar with Honey Almond Shmear.

08/26/2026

Not quite what we meant when we said to "elevate your breakfast," but we'll take it.

Fall faves are officially here. Get yours for a limited time.

08/25/2026

The $3 Pull-Apart Bagel & Shmear is officially here. Pretend you got one to share, but we all know how this ends. 😉

08/24/2026

Who's going to tell the magicians they've been pulling the wrong thing out of hats??

08/22/2026

"The yellow one" is not an acceptable answer btw.

08/21/2026

Since pumpkin took a 7-year break from the menu, some kids have gone their whole lives without a Pumpkin Bagel & Shmear. 🎃

We're fixing that. On Saturday, August 22, kids 7 and under get a Pumpkin Bagel & Shmear on us.

How to redeem: Bring your kids into the bakery, say the magic words ("Pumpkin Kids Offer"), and get their freebie with any purchase!

T&C at the link in our bio.

08/09/2023

So much FREE, just for lovin’ bagels. FREE bagels. FREE coffee and MORE of the most craveable breakfast around.

05/01/2023

20% Off E-Gift cards - The best teachers deserve the best breakfast. Now, get 20% Off all E-Gift cards for Teacher's Appreciation Week when you show them your gratitude.

04/07/2023

Wake up your taste buds and send them south of the border with our Green Chile Gourmet Bagel. This southwest-inspired bagel features our super-melty blend of mozzarella, provolone and cheddar, roasted green chilis and the finishing zing of asiago, parmesan and romano. Try it on your favorite breakfast sandwich to give your taste buds an extra kick.

04/03/2023

Earn Unlimited Free Coffee with just one visit! Sign up for Einstein Bros. Rewards. Then, make a purchase in-bakery or through the app this month to earn unlimited FREE COFFEE with purchase in the app every day next month. Drink up this deal!

03/27/2023

$4 Bagel & Shmear with Hot/Iced Coffee. Get a Bagel & Shmear with Hot or Iced Coffee for under $5! Order Online and pick it up at the bakery at your earliest convenience. Take advantage of this limited time deal TODAY!

01/01/2023

Hungover? Ok, we'll whisper. Let us help you recover from the holiday festivities by bringing you back to life with an All-Nighter Breakfast Box. Your body will start feeling better after it tastes the Twice-Baked Hash Brown, a fresh-baked Chocolate Chip Cookie, and guzzles down a 20oz Bottle of Coca-Cola®. Let us take care of the cravings while you worry about living to party another day. Search Einstein Bagels near you and place your order TODAY!

12/02/2022

Would you like Bagels and Eggs and Ham? Would you eat them in a box? Would you eat them with a fox? How do you eat Bagels and Eggs and Ham? Visit us online to see all the different ways we pair our bagels, and eggs, and ham.

Address

10460 Friars Road
San Diego, CA
92120

To get to the bagel shop, start at Friars Road in San Diego. If you plan to use public transport, take the bus or trolley to the Fashion Valley Transit Center. From there, walk along Friars Road towards the east until you reach the intersection of Friars and Frazee. The coffee shop is located on the corner.

If you're driving, head east on Friars Road until you reach Frazee Rd. Turn right onto Frazee Rd and look for parking near the coffee shop.

For the breakfast & brunch restaurant nearby, continue along Friars Road towards Qualcomm Way. If you're taking public transportation, take either bus 6 or 60 from Fashion Valley Transit Center and get off at Qualcomm Way & Riverwalk Dr stop. Walk along Friars Road towards Qualcomm Way until you find the restaurant.

By car, head east on Friars Rd until reaching Qualcomm Way. Then turn left onto Riverwalk Dr and continue straight ahead until you see parking lots near the restaurant.

Opening Hours

Monday	5:30am - 2pm
Tuesday	5:30am - 2pm
Wednesday	5:30am - 2pm
Thursday	5:30am - 2pm
Friday	5:30am - 2pm
Saturday	6am - 2pm
Sunday	6am - 2pm

Telephone

+1 619-521-9993

Website

https://locations.einsteinbros.com/us/ca/san-diego/10460-friars-rd?y_source=1_OTA0OTUyOC01NTktbG9jYXRpb24ud2Vic2l0ZQ%3D%

Alerts

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What people say

Einstein Bros. Bagels on Friars Road in San Diego is a must-visit for anyone who loves freshly baked bagels and delicious breakfast sandwiches. This cozy bagel shop offers a wide variety of bagels, from classic plain to everything, and all are served with their signature shmear that is simply divine. The breakfast sandwich featuring fresh-cracked eggs is a must-try and pairs perfectly with their freshly brewed coffee.

The staff at Einstein Bros. Bagels are friendly and welcoming, making you feel right at home as soon as you walk through the door. The atmosphere is warm and inviting, making it the perfect spot to catch up with friends or enjoy a quiet morning alone.

Overall, Einstein Bros. Bagels on Friars Road in San Diego is a fantastic spot for anyone looking for a delicious breakfast or mid-morning snack. With their commitment to using only the freshest ingredients and baking their bagels daily, you can be sure that every bite will be nothing short of amazing.