11/12/2026
The good stuff only! 🥪 We use quality Boar’s Head meats and cheeses on our signature sandwiches, stacked fresh and made just the way you like them.
Liquor Mart and Deli
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- San Diego Mission Road
- Liquor Mart and Deli
Liquor Mart & Deli, located in San Diego's Mission Valley, is a popular deli renowned for its extensive menu featuring over 25 Boar's Head sandwiches, house-made Philly cheesesteaks, breakfast options, salads, and desserts available for takeout or delivery. Customers can enjoy a complimentary 20 oz. fountain drink with any sandwich purchase. The establishment boasts a diverse selection of beverages including kombucha, energy drinks, Starbucks coffee, and an assortment of craft beers, wines, and spirits. Additionally, Liquor Mart & Deli offers catering services with customizable sandwich platters, breakfast trays, salads, and drinks. Formerly known as Vic's La Fiesta Liquor and Deli, the venue has been under new management since 2016 and proudly presents the largest selection of alcohol in all of San Diego.
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Address
10497 San Diego Mission Road
San Diego, CA
92108
To reach your destination on San Diego Mission Road in San Diego, you have a couple of options for transportation:
**Driving Directions:**
1. Start by getting onto the nearest major road that leads to I-5 or I-805.
2. If you're on I-5, take the exit for Mission Bay Drive and head east. If you're on I-805, take the exit for Mission Valley and follow signs towards Mission Bay.
3. Continue on the main roads until you reach San Diego Mission Road.
4. Look for available parking nearby; there are usually street parking options or nearby lots.
**Public Transport:**
1. Use the San Diego Metropolitan Transit System (MTS) website or app to plan your trip.
2. Depending on your starting location, you can take a bus or trolley line that connects to the area around San Diego Mission Road.
3. The closest trolley station might be a good starting point; check routes that lead towards Mission Bay or surrounding neighborhoods.
4. Once you arrive at a stop near San Diego Mission Road, it may require a short walk to reach your final destination.
Make sure to check current schedules and routes as they may vary throughout the week!
Opening Hours
| Monday | 7am - 12am |
| Tuesday | 7am - 12am |
| Wednesday | 7am - 12am |
| Thursday | 7am - 12am |
| Friday | 7am - 1pm |
| Saturday | 12am - 1am |
| 7am - 1pm | |
| Sunday | 12am - 1am |
| 9am - 11pm |
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What people say
Liquor Mart and Deli on San Diego Mission Road is a delightful destination for food lovers and beverage enthusiasts alike. With an impressive menu featuring over 25 Boar's Head sandwiches, house-made Philly cheesesteaks, and a variety of breakfast options, there’s something to satisfy every craving. Their fresh salads and delectable desserts add to the diverse offerings, making it an ideal spot for any meal of the day.
One of the standout features is their extensive drink selection. Customers can choose from refreshing kombucha, energizing drinks, Starbucks coffee, as well as an impressive array of craft beers, wines, and spirits. This makes Liquor Mart and Deli not just a deli but also a great place to pick up your favorite beverages.
For those looking to host gatherings or events, their catering services are top-notch. You can customize sandwich platters, breakfast trays, salads, and drinks to suit your needs perfectly.
With its new management since 2016 and a commitment to quality service and products, Liquor Mart and Deli proudly boasts the largest selection of alcohol in all of San Diego. Whether you’re stopping by for a quick bite or planning a special event, this deli is sure to impress!