Rubio's

Name: Rubio's
Address: 555 Broadway Street Suite 129, Chula Vista, CA, 91910, US
Telephone: +16194273811
Price range: $
Rating: 4.1

Rubio's Coastal Grill is a Mexican and seafood family style restaurant located on Broadway Street. They specialize in serving Baja-inspired, Mexican flavors with a lighter and fresher California coastal twist. Their menu features award-winning Original Fish Tacos, along with chef-crafted tacos, burritos, bowls, and salads all made to order with fresh quality ingredients and your choice of protein - responsibly sourced seafood or all-natural chicken or USDA Choice steak. Rubio's also prepares handmade guacamole and "no-fried" pinto beans from scratch daily along with a variety of fresh signature salsas and sauces. For maximum convenience, they offer mobile app orders for express pickup or delivery options.
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Recent social media posts

06/02/2026

BRB, playing this jingle on repeat🔁

05/29/2026

This is what your lunch sounds like now. 🥗Click here to order: rubios/com/order

05/26/2026

Skating through Taco Tuesday! 🛹🌮Click here to order now: https://order.rubios.com/

05/05/2026

Cinco de Mayo AND Taco Tuesday on the same day!? Count us in! 🌮
Click here to order now: https://order.rubios.com/

04/30/2026

We're taking up your camera roll storage for a reason 🤳

04/29/2026

This is your sign to ~power~ up your beach day 😏

04/28/2026

The gift? Tacos. The bonus gift? Also tacos. 👐 Moms, dads & grads approved. Click here to order now: https://rubios.com/gift-cards/

04/18/2026

The alphabet has spoken. Send this to someone who now owes you Rubio's.😌

04/16/2026

Our NEW power bowls are here! 💪 Click the link to ~power~ up your lunch break today: www.rubios.com/order

04/13/2026

Say hello to the $7+ Meal Menu 💥 Your wallet’s new BFF! Click here to order now: www.rubios.com/order

04/10/2026

See you soon! - with love, Lotoya

04/02/2026

THIS IS NOT A DRILL 🌯🚨National Burrito Day is here! Use code BURRITO today to grab a burrito + chips & salsa for $7.99 🤩 Order now at: www.rubios.com/order/

03/17/2026

Turns out it’s Taco Tuesday at the end of the rainbow 🌮🌈 Order now: https://order.rubios.com/location

03/05/2026

Feeling extra? So are we 😏

Now available: Add double protein to your Rubio’s favorites. Click here to see all of our Protein Picks: https://order.rubios.com/location

02/20/2026

~Slide~ on by Rubio's. Our NEW Baja Fish Sliders are here! 🐟🌊🤙
Click here to order ahead: https://order.rubios.com/location

02/18/2026

Looking for the perfect excuse to load up on tacos, bowls, burritos & more? Enjoy 20% OFF your order of $30+ (up to $10 off) with code FISH from 2/18-2/25. 🙌 Click here to order now: https://order.rubios.com/location

02/13/2026

Coastal date idea:
Step 1: Grab 2 entrées for $20 at Rubio's using code VDAY🧡
Step 2: Find your nearest beach for a sunset picnic🏖️

Click here to order now: https://order.rubios.com/location

02/05/2026

Score BOGO 50% off Bowls with code BOWLWK from 2/4–2/8. Whether you’re watching for the game or the guac, we’ve got you covered. 🏈🥑Click here to order now: https://order.rubios.com/location

01/24/2026

It’s ~our~ holiday! 🌮 Celebrate National Fish Taco Day all weekend long with 99¢ Original Fish Tacos® for Rewards Members (with purchase). Not a member? Sign up now to get this offer: rubios.com/rewards/

01/10/2026

Because big games need BIG snacks🏈🌮. Click here to order ahead: https://rubios.com/catering/

01/09/2026

For a limited time, we’re giving Reward's Members an extra $3 OFF any of our signature items that come with guacamole or avocado included. 🥑 Not a member? Join now: https://rubios.com/rewards/

12/15/2025

Reminder to treat yourself this holiday season! Watch through to find out which gifts we are giving away for FREE this month (must be a Reward's member to participate). 🎁🌮

12/06/2025

Our gift to you this holiday season. 🎁Rewards members get a FREE gift after every visit!

Sign up for rewards now to start redeeming: https://ow.ly/w6vo50XErEI

12/04/2025

Fish & Chips fans… this one’s for you. 🍟🐟
Order now for just $7.99: https://ow.ly/OFSX50XC8TR

11/28/2025

Because nothing works up an appetite like holiday shopping 🛍️

01/24/2021

Get ready to celebrate National Fish Taco Day with your favorite $6 Coastal Trio all day long on 1/24 and 1/25!

01/18/2021

Want to add a plant-based recipe to your weekly routine? Try this taco recipe using Impossible™ meat, made from plants. Grab the recipe on our blog at rubios.com.

01/05/2021

The wait is almost over! Come in tomorrow to try our new Impossible™ menu items: The Impossible™ Taco Salad, California Bowl, and Burrito Especial.

09/27/2019

This location is temporarily closed. We hope to reopen soon. Our nearest restaurant is at 1016 Tierra Del Rey, Chula Vista.

Address

555 Broadway Street Suite 129
Chula Vista, CA
91910

To get to the restaurants on Broadway Street in Chula Vista, you can use public transportation by taking a bus or trolley that stops at the Broadway Street station. If you prefer to drive, there is parking available in nearby lots and streets, but be sure to check for any parking restrictions.

Opening Hours

Monday	10:30am - 9pm
Tuesday	10:30am - 9pm
Wednesday	10:30am - 9pm
Thursday	10:30am - 9pm
Friday	10:30am - 9pm
Saturday	10:30am - 9pm
Sunday	11am - 8pm

Telephone

+16194273811

Website

https://www.rubios.com/restaurant-locations/california/chula-vista-center

Alerts

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What people say

Rubio's Coastal Grill on Broadway Street in Chula Vista is a must-visit family-style restaurant for seafood and Mexican food lovers. The menu features Baja-inspired, Mexican flavors with a lighter, fresher, California coastal twist. The award-winning Original Fish Tacos are a must-try, but the chef-crafted tacos, burritos, bowls, and salads are equally delicious. What sets Rubio's apart is their commitment to using fresh, quality ingredients and responsibly sourced seafood, all-natural chicken or USDA Choice steak.

The handmade guacamole and "no-fried" pinto beans are prepared from scratch daily in their kitchens along with a variety of fresh signature salsas and sauces. The restaurant offers express pickup and delivery options through their mobile app or online ordering system.

Rubio's Coastal Grill is perfect for families looking for a casual dining experience with great food. The atmosphere is relaxed and welcoming with friendly staff who provide excellent service. Whether you're craving fish tacos or something else from the menu, Rubio's Coastal Grill has something for everyone. So head over to Broadway Street in Chula Vista and indulge in some delicious Baja-inspired cuisine at Rubio's Coastal Grill!

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