04/04/2026
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Smallgoods Cheese Shop & Cafe.
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Smallgoods Cheese Shop & Cafe is a prominent establishment in La Jolla, California, known for its dedication to American artisan cheeses and gourmet deli offerings. Established in 2015 at the San Diego Farmer’s Markets, it transitioned to a brick-and-mortar location in February 2020. The shop has earned accolades such as the Critic’s Choice for Best Cheese Shop in San Diego and multiple Reader's Choice awards for Best Sandwich, reinforcing its reputation as a top destination for high-quality sandwiches and cheese platters. With an emphasis on supporting local American makers, Smallgoods prides itself on providing exceptional catering services alongside its café offerings. Customers can also enjoy the convenience of delivery through platforms like DoorDash and Uber Eats.
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Address
7524 La Jolla Boulevard
San Diego, CA
92037
To reach your destination on La Jolla Boulevard in San Diego, you have a couple of options for transportation:
**By Public Transport:**
1. If you're coming from downtown San Diego, take the COASTER train to the Sorrento Valley station.
2. From there, transfer to the 101 bus heading north towards La Jolla.
3. Get off at the stop closest to La Jolla Boulevard and walk a short distance to your destination.
**By Driving:**
1. Start by getting onto I-5 North from downtown San Diego.
2. Continue on I-5 North for about 12 miles.
3. Take exit 26 for La Jolla Village Drive and turn left onto La Jolla Village Drive.
4. Follow signs to merge onto Torrey Pines Road, then turn right onto La Jolla Boulevard.
5. Look for available street parking or nearby lots as you approach your destination.
Make sure to check local traffic conditions and public transport schedules before you head out!
Opening Hours
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 5pm |
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What people say
Smallgoods Cheese Shop & Cafe on La Jolla Boulevard is a delightful destination for cheese lovers and food enthusiasts alike. This charming establishment has quickly made a name for itself since its inception at the San Diego Farmer’s Markets in 2015, culminating in the opening of its brick-and-mortar shop just before the pandemic.
As a gourmet deli and cafe, Smallgoods offers an impressive selection of American artisan cheeses and provisions, showcasing their commitment to supporting local makers. The shop is helmed by an ACS CCP Cheesemonger, ensuring that every product meets high standards of quality and flavor.
The accolades speak volumes about the exceptional offerings at Smallgoods. It has been recognized as the Best Cheese Shop in San Diego by San Diego Magazine's Critic’s Choice for 2025, and it has consistently ranked among the top choices for sandwiches in various readers' polls. Customers rave about their award-winning sandwiches and beautifully crafted cheese and party platters, making it a go-to spot for lunch or catering needs.
With convenient delivery options available through DoorDash or Uber Eats, enjoying the delicious creations from Smallgoods has never been easier. Whether you're stopping by for a quick bite or planning a gathering with friends, this La Jolla gem promises an unforgettable culinary experience that celebrates the best of American artisan products.