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Surje Coffee Co.

Surje Coffee Co. Surje Coffee Co. is a cozy coffee shop located on E Main Street, serving Small Batch coffee that is freshly roasted with a commitment to eco-friendly practices. Building a community of coffee-lovers, Surje Coffee Co. offers unique beverages like the Masala Chai and Rooibos Masala Chai, with options to upgrade to Lavender Chai or Oaxacan Chai for extra deliciousness.

Recent social media posts

People see the bags, the branding, the photos, the coffeeshops.What they don’t always see is the years behind it.Early m...
05/15/2026

People see the bags, the branding, the photos, the coffeeshops.

What they don’t always see is the years behind it.

Early mornings. Late nights. Full-time jobs. Weekends spent roasting, packing, delivering, redesigning, rebuilding, and trying again.

Surje is still growing. Still evolving. Still being built one step at a time.

And shoutout to our little helper for always wanting to help Tia Val and Tio Chris with coffee orders 🤍

We’re grateful for everyone helping us keep going.

Most people see the finished bag.The branding. The photos. The aesthetic.What they don’t always see is the garage, the l...
05/14/2026

Most people see the finished bag.
The branding. The photos. The aesthetic.

What they don’t always see is the garage, the late nights, the balancing act, and the years spent slowly building something we believe in.

Surje has never been about chasing hype.
It’s about creating coffee we’re genuinely proud to serve.

Still small batch.
Still roasting with intention.
Still evolving.

✨Available now ☕️ at surjecoffee.com

Five years in, and we’re still building.Still roasting.Still packing orders.Still doing pop-ups.Still figuring things ou...
05/13/2026

Five years in, and we’re still building.

Still roasting.
Still packing orders.
Still doing pop-ups.
Still figuring things out as we grow.

There was no overnight moment for us.
No sudden “we made it.”

Just years of slowly refining the vision, improving the product, making mistakes, learning, adapting, and continuing to show up because we believe this can become something truly meaningful.

What started in a garage became Surje Coffee Co.
And what Surje becomes from here is still being written.

These photos aren’t a “look how far we’ve made it” post.
They’re a snapshot of the process.

The late nights.
The small wins.
The growing pains.
The constant evolution.

We’re still chasing the bigger vision every single day.

And genuinely, thank you to everyone who’s supported us while we build it.

— Chris & Valerie
Surje Coffee Co.

Some decisions are harder than others. 👀Cold brew? or Iced latte?But honestly, this post means more to us than just choo...
05/12/2026

Some decisions are harder than others. 👀

Cold brew? or Iced latte?

But honestly, this post means more to us than just choosing a drink.

A few years ago, Surje Coffee was a handful of people figuring things out one pop-up, one bag, and one cup at a time. Long days. Learning as we went. Trying to build something that felt bigger than coffee itself.

Now, seeing people recognize the brand, connect with the story, come back for the coffee, and become part of the community… it’s surreal sometimes.

We’re still growing. Still learning. Still obsessing over every detail.
But the vision is becoming real.

Coffee was never just about caffeine for us.
It’s about culture, ritual, conversation, connection, and the moments that happen around the cup.

Thank you for being part of that story with us.

Now settle the debate:

☕️ Cold Brew
or
🥛 Iced Latte

This weekend reminded us what coffee is really about.Not just what’s in the cup, but the people gathered around it.We ha...
05/12/2026

This weekend reminded us what coffee is really about.

Not just what’s in the cup, but the people gathered around it.

We had the honor of being part of Steps for Vets once again, serving coffee, sharing stories, and connecting with an incredible community. The response to our newly branded bags meant so much to us, but even more meaningful were the conversations, smiles, and moments shared throughout the day.

To everyone who stopped by our booth, supported us, and shared part of your morning with us, thank you.

And to our veterans: thank you for your service, your sacrifice, and your strength. It’s a privilege to be part of an event that gives back to those who have given so much. 🤍

Mother’s Day can hold a lot of emotions.For some, it’s breakfast together, long phone calls, warm hugs, and coffee share...
05/10/2026

Mother’s Day can hold a lot of emotions.

For some, it’s breakfast together, long phone calls, warm hugs, and coffee shared across the table.
For others, it’s remembering someone deeply missed.
Some are celebrating the moms who raised them.
Some are grateful for the women who stepped into that role when no one else did.
Some are healing complicated relationships.
And some are mothers themselves, carrying the quiet, everyday weight of loving and caring for others in ways the world rarely fully sees.

Today, we just want to acknowledge all of it.

To the moms who gave everything they had, thank you.
To the grandmothers, stepmothers, chosen mothers, mentors, sisters, aunts, and mother figures, thank you.
To the women raising children while still trying to hold themselves together, thank you.
To those grieving, remembering, or wishing things looked different, we see you too.

However this day feels for you, we hope you find at least one slow moment to breathe, reflect, connect, and enjoy a good cup of coffee with someone you love, or in honor of someone you’ll always carry with you. ☕️

Happy Mother’s Day, from all of us at Surje. 🤍

Some places change your mood the moment you arrive.Warm air. Bright colors. Salt in the breeze. Music somewhere in the d...
05/09/2026

Some places change your mood the moment you arrive.
Warm air. Bright colors. Salt in the breeze. Music somewhere in the distance.

We’ve always wanted Surje to feel the same way.

Not just like coffee, but like an experience that slows you down and brings you back to yourself for a moment.

A little more presence.
A little more beauty.
A little more connection.

That feeling inspired so much of this brand. ☀️

Good coffee has a way of becoming part of the moments we remember most.The conversations that run long.The quiet morning...
05/09/2026

Good coffee has a way of becoming part of the moments we remember most.

The conversations that run long.
The quiet mornings.
The pause before the next chapter.

That’s what we’re building with Surje.
Not just coffee, but a ritual people genuinely look forward to.

Appreciate all of you who’ve been connecting with this new direction. More to come. ☕️

Some mornings ask for speed.Others ask you to slow down long enough to remember that the cup in your hands is more than ...
05/08/2026

Some mornings ask for speed.

Others ask you to slow down long enough to remember that the cup in your hands is more than caffeine.

It’s the pause before the day starts pulling at you.
The quiet before the noise.
The small ritual that makes everything feel a little more intentional.

That’s the kind of coffee we built Surje around.

Not just something to drink, but something to return to.

A slower ritual.
A richer reward.

How do you take your first cup of the day, rushed and functional or slow and sacred?

Some rituals are loud.Ours was always meant to be quiet.A slower morning.A favorite mug.The smell of coffee filling the ...
05/07/2026

Some rituals are loud.
Ours was always meant to be quiet.

A slower morning.
A favorite mug.
The smell of coffee filling the room before the first sip even reaches the table.

When we started Surje, we weren’t thinking about building “content.” We were thinking about creating a feeling. The kind of feeling you remember from certain places, certain conversations, certain moments in life that somehow stay with you years later.

Coffee has always been more than caffeine to us.

It’s the pause before the day begins.
It’s the conversation that lasts longer than expected.
It’s the excuse to gather.
It’s the comfort of familiarity and the excitement of trying something new.

That’s why we care so much about every detail.
The sourcing.
The roast.
The packaging.
Even the atmosphere surrounding the cup.

Because the ritual matters just as much as the coffee itself.

Lately, we’ve been intentionally slowing down and asking ourselves what kind of brand we actually want Surje to become.

Not louder.
Not trendier.
Not mass produced.

Just more thoughtful. More intentional. More connected.

Something that feels warm when you come across it.
Something that feels worth sharing with people you care about.

And honestly, seeing all of you connect with this new direction has meant a lot to us.

So thank you for being here while we build this, one cup at a time. ☕️

Surje Coffee Co. was built from more than a love for coffee.It was built from culture, ritual, and the belief that the b...
05/07/2026

Surje Coffee Co. was built from more than a love for coffee.

It was built from culture, ritual, and the belief that the best things in life are meant to be shared.

Thank you for being part of what we are creating.

How do you enjoy your coffee most, alone or shared?

Before the roast, before the pour, before the ritual…there is origin.Every cup begins in the hands that cultivate it.   ...
05/06/2026

Before the roast, before the pour, before the ritual…

there is origin.

Every cup begins in the hands that cultivate it.

Great coffee is never rushed.It is selected with care, roasted with precision, and built for the moments that deserve mo...
05/05/2026

Great coffee is never rushed.

It is selected with care, roasted with precision, and built for the moments that deserve more than convenience.

Balanced, layered, and quietly indulgent.Our Brazil single-origin opens with chocolate pistachio and walnut, settles int...
05/05/2026

Balanced, layered, and quietly indulgent.

Our Brazil single-origin opens with chocolate pistachio and walnut, settles into warm banana bread, and finishes with dried berry and chocolate ganache.

A cup built for slower mornings.

Feliz Cinco de Mayo.Today we celebrate culture, connection, and the traditions that bring people together around the tab...
05/05/2026

Feliz Cinco de Mayo.

Today we celebrate culture, connection, and the traditions that bring people together around the table.

Café. Cultura. Conexión.

Coffee has always been more than a drink.It is conversation.It is pause.It is culture.It is ritual.
05/04/2026

Coffee has always been more than a drink.

It is conversation.
It is pause.
It is culture.
It is ritual.

Thoughtfully sourced.Crafted for the ritual.
05/04/2026

Thoughtfully sourced.
Crafted for the ritual.

Some cups do more than wake you up.They slow you down.They bring you back.Sip with intention. Pour into what matters.
05/04/2026

Some cups do more than wake you up.
They slow you down.
They bring you back.

Sip with intention. Pour into what matters.

May the 4th be with brew. ✨☕️A little galactic ritual for the coffee rebels, the early risers, and the ones who know the...
05/04/2026

May the 4th be with brew. ✨☕️

A little galactic ritual for the coffee rebels, the early risers, and the ones who know the force is strongest after the first cup.

Happy May the 4th from Surje Coffee Co.

Most coffee is built to wake you up.We built ours to slow you down.To turn five rushed minutes into something grounded.A...
05/03/2026

Most coffee is built to wake you up.

We built ours to slow you down.

To turn five rushed minutes into something grounded.
A thoughtful pour.
A cleaner cup.
A morning that begins with intention instead of noise.

Brewed how you want to live: deliberately.

This is the Surje ritual.

Coffee was never meant to be rushed.Somewhere along the way, it became convenience. Routine. Caffeine without intention....
05/02/2026

Coffee was never meant to be rushed.

Somewhere along the way, it became convenience. Routine. Caffeine without intention.

We built Surje to bring something back.

Slower mornings. Better beans. Thoughtful rituals.
Coffee that feels as elevated as the life you’re building.

This is more than a new look.
It’s a new chapter.

Welcome to Surje Coffee.
Coffee As Culture, Rooted In Ritual.

Sipping with intention, celebrating with gratitude ✨Thank you for supporting a dream built on love, culture, and communi...
12/25/2025

Sipping with intention, celebrating with gratitude ✨
Thank you for supporting a dream built on love, culture, and community.
Wishing you warmth, rest, and really good coffee this holiday season.

Val + Chris ☕️🎄

Slow coffee, strong bodies. ☕💪We’re popping up at  Del Mar this Saturday with complimentary cold brew tastings and limit...
11/18/2025

Slow coffee, strong bodies. ☕💪
We’re popping up at Del Mar this Saturday with complimentary cold brew tastings and limited-edition Surje products.

If you’re a member — come sip, connect, and start your morning with intention.

If you’re NOT a member — visit the link in our bio to sign up for your first class FOR FREE!

Saturday, Nov 22 · 7:00–10:30 AM
Sip With Intention, Move With Purpose.

Proud to represent Surje Coffee Co. at the San Diego Tourism Authority Annual Event — celebrating local businesses that ...
11/07/2025

Proud to represent Surje Coffee Co. at the San Diego Tourism Authority Annual Event — celebrating local businesses that fuel our city’s culture, energy, and community. ☕💫

Address

124 E Main Street
El Cajon, CA
92020

To reach E Main Street in El Cajon using public transport, you can take the trolley to the El Cajon Transit Center and then walk east on E Main Street. If driving, take the I-8 East and exit onto E Main Street. Parking options include street parking or nearby parking lots.

Opening Hours

Wednesday 10:30am - 3pm
Thursday 10:30am - 3pm
Friday 10:30am - 3pm
Saturday 10:30am - 3pm
Sunday 10:30am - 3pm

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What people say

Surje Coffee Co. on E Main Street in El Cajon is a hidden gem for coffee enthusiasts seeking a unique and eco-friendly experience. This small batch coffee shop takes pride in freshly roasting their beans, ensuring that every cup is bursting with flavor and quality.

One of the standout features of Surje Coffee Co. is their commitment to building a community of coffee lovers who reflect and inspire one another. This dedication shines through in their innovative creations, such as the Chai My Pecans coffee mocktail that has quickly become a customer favorite. The story of how they improvised with .chai syrup showcases their creativity and willingness to go above and beyond to delight their patrons.

With options like Masala Chai and Rooibos Masala Chai on the menu, Surje Coffee Co. offers a delightful twist on traditional favorites. For those looking to elevate their chai experience, the Lavender Chai and Oaxacan Chai are highly recommended for an extra burst of deliciousness.

The ambiance at Surje Coffee Co. at The Gallery is warm and inviting, making it the perfect spot to relax with a cup of expertly crafted coffee or tea. Whether you're a seasoned chai lover or new to the world of specialty beverages, Surje Coffee Co. promises a memorable and flavorful experience that will keep you coming back for more.

Next time you find yourself on E Main Street in El Cajon, be sure to stop by Surje Coffee Co. for a taste of their exceptional brews and welcoming atmosphere. Sending love and light always, Surje Coffee Co. invites you to join their coalition of coffee enthusiasts in savoring every sip together.

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